A NEW CLASS OF APPLICATIONS HAS CHANGED THE TRADITIONAL SOFTWARE.
Apps are software. And they have changed the character of traditional software. Published via app stores and characterized by consistent usability, apps can not only be used on a typical computer, but everywhere. They do not only provide a great benefit, but also marketing and service opportunities. With iOS, Apple made the first step. But also Microsoft’s approach with universal apps – a software base developed for all devices, from PC to phone – offers new possibilities. For companies, this implies the development of an efficient and innovative strategy.